G\u0131da Perakendecileri Derne\u011fi (GPD), g\u0131da ekosisteminin t\u00fcm payda\u015flar\u0131n\u0131 bir araya getirdi\u011fi 11\u2019inci Ortak Geli\u015fim Kongresi, bu y\u0131l “Her \u00dcr\u00fcn Bir G\u00fcven Eseri” temas\u0131yla ger\u00e7ekle\u015ftirildi.\n<\/p>\n
G\u0131da ekosisteminin payda\u015flar\u0131 11\u2019inci Ortak Geli\u015fim Kongresi\u2019nde bir araya geldi. Kongrenin “Ortak Ak\u0131l, Ortak Gelecek: Liderlerin Yol Haritas\u0131” oturumunda konu\u015fan Migros Grubu \u0130cra Ba\u015fkan\u0131 \u00d6zg\u00fcr Tort, g\u0131da arz\u0131nda s\u00fcrd\u00fcr\u00fclebilirlik i\u00e7in yerel \u00fcretime destek verilmesi gerekti\u011finin alt\u0131n\u0131 \u00e7izdi.\n<\/p>\n
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\u00d6zg\u00fcr Tort, “D\u00fcnyada artan n\u00fcfus kar\u015f\u0131s\u0131nda g\u0131da arz\u0131 yetersiz hale geliyor. T\u00fcm perakendecilerle taze g\u0131da ve temel ihtiya\u00e7 \u00fcr\u00fcnlerinde sahada sat\u0131n almay\u0131 ve yerele y\u00f6nelmeyi geli\u015ftirmemiz gerekiyor. Kelebek etkisi ile yerli \u00fcretim hamlesi olu\u015fturma g\u00fcc\u00fcne sahibiz. \u0130lk etapta karl\u0131 olmayabilir hatta \u00e7ok daha me\u015fakkatli olacakt\u0131r. Ancak bu irade meselesi. Arz g\u00fcvenli\u011fimiz i\u00e7in yerele y\u00f6nelip verimlili\u011fe odaklanarak uzun vadede fayda sa\u011flar\u0131z. Bizim yerli mercimek projemiz bunun en g\u00fczel \u00f6rne\u011fi. \u00dclkemiz mercime\u011fin ata topra\u011f\u0131. Yerli mercimek i\u00e7in Kayserili \u00fcreticiler, Kamu kurumlar\u0131 ve Kayseri \u015eeker ile i\u015f birli\u011fi yapt\u0131k. \u015eeker pancar\u0131ndan bir y\u0131l bo\u015fa d\u00fc\u015fen tarlaya yerli mercimek ektik. Mercimek araziye faydal\u0131 mineraller b\u0131rakt\u0131 ve tarlan\u0131n verimi de artt\u0131. Yerelle\u015fme \u00e7al\u0131\u015fmalar\u0131m\u0131za barbunya, patates ile devam ediyoruz. Bu konuda hedefimizi de koyduk, gelecek y\u0131l t\u00fcm Migros markal\u0131 \u00fcr\u00fcnler sadece yerli \u00fcr\u00fcn olacak dedik. \u0130nan\u0131yorum ki T\u00fcrkiye\u2019nin rekabet g\u00fcc\u00fcne g\u00fc\u00e7 katmak ancak yerel \u00fcretimde kararl\u0131l\u0131kla m\u00fcmk\u00fcn olur” dedi.\n<\/p>\n
<\/p>\n
“Her \u00fcretici \u00fcr\u00fcn\u00fc GS1\u2019e tan\u0131mlatmal\u0131”\n<\/p>\n
<\/p>\n
\u00dcr\u00fcn\u00fc g\u00fcvence alt\u0131na almak i\u00e7in izlenebilirli\u011fin \u00f6nemine dikkat \u00e7eken Tort, “Bug\u00fcn geldi\u011fimiz teknoloji noktas\u0131nda her \u00fcr\u00fcn\u00fc izlenebilir k\u0131lmak m\u00fcmk\u00fcn. GS1 ile \u00fcr\u00fcn datas\u0131na ula\u015fabiliyoruz. Her \u00fcretici \u00fcr\u00fcn\u00fc GS1\u2019e tan\u0131mlatmal\u0131. M\u00fc\u015fteri bu sisteme tan\u0131t\u0131lan \u00fcr\u00fcnleri ilk ad\u0131mdan itibaren takip edebilir hale geliyor. M\u0130GET\u2019de \u00fcretti\u011fimiz Uzman Kasap et \u00fcr\u00fcnlerimiz de bu teknoloji ile QR kod sayesinde men\u015fei, kesim yeri gibi t\u00fcm ad\u0131mlar\u0131 g\u00f6steriyor” \u015feklinde konu\u015ftu.\n<\/p>\n
<\/p>\n
G\u0131da israf\u0131 ile ilgili de konu\u015fan Tort, “Bu konunun tarla, market ve ev olmak \u00fczere \u00fc\u00e7 baca\u011f\u0131 s\u00f6z konusu. Market taraf\u0131nda bunun \u00f6n\u00fcne ge\u00e7mek amac\u0131yla biz 2018\u2019de yola \u00e7\u0131kt\u0131k. 2030\u2019a kadar israf\u0131 y\u00fczde 50 azaltma hedefi koyduk. Ortaya koydu\u011fumuz kararl\u0131l\u0131kla 2024\u2019te y\u00fczde 33 gibi y\u00fcksek bir oranda azaltt\u0131k. Burada makinele\u015fme ve sipari\u015fleri do\u011fru y\u00f6netmek i\u015fin ba\u015f\u0131nda geliyor. Sonras\u0131nda belli olgunlu\u011fa gelen \u00fcr\u00fcnleri indirime almak ve uygun \u00fcr\u00fcnlerin ba\u011f\u0131\u015fa gitmesi. Peki tarlada kalan \u00fcr\u00fcn ne olacak? Oradaki \u00e7\u00f6z\u00fcm de bizim uzun y\u0131llard\u0131r yapt\u0131\u011f\u0131m\u0131z gibi al\u0131m garantili tar\u0131m modeliyle ilerlemek. Son olarak ev t\u00fcketimindeki imhay\u0131 azaltmak i\u00e7in meyve sebzede porsiyon bazl\u0131 de\u011fi\u015fiklikler yap\u0131yoruz. Gurmepack markam\u0131zla tek \u00f6\u011f\u00fcnl\u00fck sa\u011fl\u0131kl\u0131 haz\u0131r yemekler ile at\u0131k g\u0131da olu\u015fumunun \u00f6n\u00fcne ge\u00e7iyoruz” ifadelerini kulland\u0131.\n<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
G\u0131da Perakendecileri Derne\u011fi (GPD), g\u0131da ekosisteminin t\u00fcm payda\u015flar\u0131n\u0131 bir araya getirdi\u011fi 11\u2019inci Ortak Geli\u015fim Kongresi, bu y\u0131l “Her \u00dcr\u00fcn Bir G\u00fcven Eser<\/p>\n","protected":false},"author":2,"featured_media":2314,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[2389,2390,1244,571,1139],"class_list":["post-2313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guncel","tag-gucune","tag-katmak","tag-rekabet","tag-turkiyenin","tag-yerli"],"_links":{"self":[{"href":"https:\/\/wordpress.habereditoru.com\/index.php?rest_route=\/wp\/v2\/posts\/2313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordpress.habereditoru.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wordpress.habereditoru.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress.habereditoru.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wordpress.habereditoru.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2313"}],"version-history":[{"count":0,"href":"https:\/\/wordpress.habereditoru.com\/index.php?rest_route=\/wp\/v2\/posts\/2313\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wordpress.habereditoru.com\/index.php?rest_route=\/wp\/v2\/media\/2314"}],"wp:attachment":[{"href":"https:\/\/wordpress.habereditoru.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2313"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordpress.habereditoru.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2313"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wordpress.habereditoru.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}